Corporate Mission:

To provide consumers with healthy products

Enterprise vision:

To become the leader of frozen and fresh corn, fruit and vegetable industry in China

Core values:

gratitude, responsibility, learning, integrity, innovation, cooperation

Enterprise purpose:

To consumers: to provide healthy products and production concept

To customers: win-win cooperation and grow up together

For employees: training and learning, challenge ourselves

To society: energy saving and environmental protection, giving back to the society

Enterprise spirit:

unity and pragmatism, self-improvement and innovation

Brand goal:

to build China's leading brand of agricultural products

Corporate philosophy:

Quality philosophy: survive by quality, develop by credibility

Safety concept: safety first, prevention first, comprehensive management

Brand concept: safety, health, green, trust

Service concept: customer first, service first

Business philosophy: Trust casts the brand, quality wins the world

Management philosophy: people-oriented, one heart and one mind